Initiative Media Australia
Profile Industry : Advertising, Arts & Media
SECTOR : Private
INCLUSIVE PROGRAMS : Pride in Diversity
Australian Workplace Equality Index Tiers : N/A

We approach media knowing that advertising avoidance behaviours are accelerating, new technologies are emerging, and paid media effectiveness is deteriorating. So instead of chasing reach, we build audience connections by being as relevant as possible. And we believe culture is a brand’s bridge to relevance. Cultural data signals, and the speed at which they are interpreted, determine a brand’s success. We respond to these data signals to create ideas, content and conversations that flow through culture, creating impressions that last and growth that sustains.

Our people are the ones that enact cultural velocity for brands that drive incremental growth for our clients’ businesses. We breed the very best by creating diverse and inclusive teams that are representative of the world around us, supported by a well-defined culture that is embraced by all. Our culture is one of empowerment: everyone in the company has a voice and a role in developing the agency values and behaviours. Our culture extends into the way we recruit, retain, train, develop and structure our business to ensure we are developing the very best talent for our client partners.

Opportunities at Initiative

Company Attribute
AWEI Bronze Employer
AWEI Gold Employer
AWEI Participating Employer
AWEI Platinum Employer
AWEI Platinum Qualifier
AWEI Silver Employer
LGBTI Diversity Strategy
LGBTI Employee Network
LGBTI Recruitment Policy
Pride in Diversity Member
Pride in Health Member
Pride in Sport Member
Transitioning Policy for Trans Employees